It’s serious business out in the real estate wilderness.
Let’s play “Can you find all 43 cats in the house?”
“What we are doing here is so important, we better not take it too seriously.”
“Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood […]
The very act of taking a picture creates a small ritual for saying goodbye.
Staging is akin to hiring a Fairy Godmother to transform a mushroom into a mansion.
Explicitly request the truth you don’t want to hear.