Category Archives: For Sale in San Francisco

Katie Scarlett, Better Call Off the Stager

You’ve seen that movie: There’s a horrible crisis and a character is obsessing about some silly, irrelevant and possibly symbolic detail?

Scarlett O’Hara’s dad, for example. In Gone With The Wind. Scarlett has just come home to Tara after delivering Melanie’s baby and escaping Atlanta on fire and hiding from marauding Yankees only to learn that her mother has died. The mansion needs some serious cleaning and renovation, but her grief-stricken dad just stares at his deceased wife’s sewing box and mutters to himself.

What I mean to say is it’s normal to pay attention to the “wrong” things in the midst of a real estate transaction. For example, I’ve witnessed:

  • The market debut of a $4 million home delayed for crucial weeks by seller’s wish for Salvation Army to accept an antique sideboard for donation.
  • A closing delayed by a dispute over whether or not a countertop microwave is included in the sale.
  • An offer failing because a buyer wants a one-day inspection clause on a developer-warranted all-new house

Smart sellers and buyers need to ask their agents “Is there anything I’m doing or choosing to focus on that is sabotaging my chances for success?” Clever clients should insist their agents muster the courage to be brutally frank. That’s because, sometimes – in the name of pleasing the client and choosing battles wisely – an agent is reluctant to speak up.

This arises most often in the midst of clearing out a house in preparation for market. Longtime owners get mired in the marsh of socks, scarves, old Christmas cards, tchotchkes and – most insidious of all – books. Meanwhile, the market for a $2 million condo is slipping away as seller deliberates over whether Zen and the Art of Motorcycle Maintenance should be given to a grandson, sold at Green Apple Books or donated.

Here’s where the smart and caring agent shows up with resources and tips to liberate the seller from the swamp of stuff – both literal and psychological. In my years as a Realtor, I have collected many proverbial ropes and winches to free clients from the muck. One of these days I’ll share some here.

In the meantime, contact me if you’d like some new purging, cleaning and decluttering tips.

 

Suffering from Real Estate Depression?

Yes. Real estate depression is a Real Thang. Lisa Selin Davis, a writer for Realtor.com, has personally suffered the pangs of regret over not buying at the “right” time. And like many would-be buyers, she sought solace for her distress.

She interviewed me, and we talked a long time about archetypes, self soothing and the value of wanting what you already have. Check out her story, “Suffering From Real Estate Depression? Here’s the Cure,” just published on Tuesday.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Tangerine Dreaming

Love or loathe ‘em, property websites and glossy photography are an integral part of San Francisco real estate marketing hubba hubba. Bad photos are bad for business. (No photos are worse.)

Some gorgeous houses are simply not photogenic, no matter how many angles and lenses are employed.

And some photos make dowdy houses seem entrancing. A good reason why online shopping can’t entirely replace in-person viewing.

Whether I’m representing buyers or sellers, I spend inordinate amounts of time clicking and swiping through images. If you’ve seen one nighttime pano-view shot, you’ve seen them all.

But every now and then, a photo really jumps out and makes me smile. This was the case this week with a shot that Open Homes Photography captured for my new listing, 1099 23rd Street #4.

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The architect-designer owner chose art, paint and furnishings that set a striking tone. When you first enter the live-work loft, the entrance really grabs you and tells you this isn’t your usual Dogpatch loft. The photo fully conveys its drama.

I love the tangerine square, the narrowing perspective and the geometry of the photograph. It’s even better “live in person.” Come see for yourself this weekend. Click here for website and schedule.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.