Category Archives: Selling Homes

Spraying the Moss

I’ve written previously about how staging is a form of theater. Instead of setting a scene in which actors animate a story, stagers set a scene in which buyers can imagine living their lives.

It’s about contextualizing rooms, enhancing good design, downplaying flaws and heightening the effectiveness of photography. But it’s primarily about evoking a mood and creating a positive subliminal response.

Staging, however, doesn’t solve everything. Properties often need a few subtle (or funny) tweaks that only an agent can think of and handle.

Examples include:

• Moving the cat box out of the powder room and into the garage during an open house.
• Spraying lavender mist to mask the odor of last night’s salmon.
• Turning up the heat and closing all the windows.
• Turning off the heat and opening all the windows.
• Neatening the shoes stacked outside a neighboring condo’s door.
• Cleaning up dog poo from a carpet.
• Lighting candles.
• Asking a homeless person to please nap elsewhere.
• Roasting an onion.
• Emptying or taking out the trash.
• Angling shutters for optimum lighting.
• Sweeping up leaves and street detritus blown into an entry.
• Asking teenagers on their school lunch break to smoke somewhere else.
• Sorting mail for saving or recycling.
• Emptying a diaper pail.
• Windexing the fingerprints left by kid visitors on windows, doors, coffee tables.
• Freshening the fruit bowl.
• Unclogging a toilet used by an open house looker.
• Hiding the toilet paper to discourage future use.
• Carefully removing used syringes from a planter box.
• Shooing away (without success) those little flies that love the dead air in an entry.
• Guarding neighbors’ driveways and garages.
• Plucking dried orchid blooms from a dining centerpiece.
• Double-checking that nobody has spelled dirty words using the stagers’ Scrabble set.
• Making sure people don’t hurt themselves or damage the property.
• Putting the paper towels, knife block, toaster and dish drainer under the sink.
• Holding babies, watching strollers, minding dogs, stowing latte cups, monitoring double-parked cars.
• Gently relocating a spider to the exterior.
• And – perhaps the most fun and funny task ever – spraying the moss displayed in a sculptural bowl upon every visit to a property.

All seemingly insignificant details that make a difference and all part of my role as a professional real estate agent!

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.

Don’t Take It Too Seriously

The National Association of Realtors sends out an online newsletter once a week. I skim it for headlines (Equifax Breach Could Stall Home Sales, 6 Tech Trends to Keep on Your Radar, Buy vs. Rent Index Still Leans Toward Buy). Sometimes I read the feature article.

This week’s feature was 4 Things You Really Wish Your Sellers Knew. (If you’re interested, here’s the link.) Based on a survey of NAR members, the 4 things comprise some sound advice.

They are:
1. Your home décor isn’t always perfect for selling.
2. Stop being so secretive with your agent.
3. Remodeling doesn’t guarantee a price uptick.
4. Be ready to fix some things.

I have my own perspective on all four bits of wisdom, but wish to instead add a fifth item to the list. There are many different ways to say it. “Lighten up” comes to mind. Or “Chillax.”

Yet I prefer this quotation from, one I have posted prominently in my brain pan: “What we are doing here is so important, we better not take it too seriously.”

Selling your home IS important. It is VERY important.

And yet, as with most worthy pursuits, white-knuckling one’s way through it can be grievous. If your aim is to sell your home, then you’re going to get the proverbial ball through that goalpost one way or the other. Better to come out of it looking like Jerry Rice after Super Bowl XXVII instead of mud-caked and mad.

The best method is to listen quietly and carefully to your wise coach’s counsel. Let your agent run the plays. Chances are she’ll opt for a tried-and-true offensive strategy culminating in a thrilling and successful bomb into the end zone.

Sometimes, she may have to grunt it one yard at a time down the field. In which case, it’s best not to watch too closely and fret over every down. Duck out to the concession stand. Watch the cheerleaders. Remember it’s just a game.

Because in the broadest terms, it IS just a game. You can have some fun at it, or you can be miserable and bite all your nails off in the process. I prefer the former and I work diligently so my clients don’t have to suffer. (Although I sincerely apologize for making you, dear reader, suffer through all these football metaphors.)

What – today – is so important that you need to NOT take it too seriously? I’d love to hear.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Help Your Realtor Keep It Real

Things get personal with residential real estate. They get intimate. No wonder, since “home” is where you live, eat, sleep and do all the other things that humans do.

This is why good agents become their clients’ familiar friends. A close relationship – if client and agent are lucky – inevitably develops. It’s one of the most rewarding aspects of my practice.

Yet there’s a downside. In interacting with people we love, it’s a challenge to remain honest. We align ourselves with our friends’ wishes and dreams, and pretty soon objectivity and candor go flying out the nano windows.

Example: Betty and Bob’s condo has it all. A panoramic bay view, 3 bedrooms, 2.5 baths, 2-car parking, a remodeled kitchen and a private deck. 75 prospective buyers have visited the house over three weeks of marketing. Nobody has made an offer.

Betty is now reviewing all marketing materials. She asks their agent, Joan, to change the order of the photos on the website. She suggests that Joan should highlight the fact that there’s a garbage chute in the hall: “We have just LOVED having that trash chute,” she says, in all sincerity, “I don’t think people appreciate how convenient it is not to have to walk the garbage downstairs.”

Okay. The truth is that spotlighting the garbage chute’s presence won’t make one iota of a difference, and the photo sequence on the website is inconsequential. 75 buyers were drawn to see the property. The problem is simple: The price is too high.

But Joan, who has guided Betty and Bob through property preparation and staging over the course of several months, has begun to see the house through Betty’s and Bob’s lenses. As her clients’ perception of the value of the condo has risen – in proportion to the amount of effort and thought expended on readying it for sale – so has Joan’s opinion of value.

Joan belatedly realizes they’ve set the price too high by $100,000. Yet she hesitates to share this sobering truth. She doesn’t want to upset Betty and Bob because she cares about them, and she knows this will upset them.

Smart clients can help their agents avoid this trap by explicitly inviting the truth they don’t want to hear.

It’s sort of like parenting. You ask your teenager to be honest about how that bag of weed ended up in the glove box of the Prius. You promise him or her that – as long as he or she is truthful – you won’t get upset. Once the air is cleared, next steps can be calmly and coolly identified.

So, prudent buyer, be sure to ask for blunt answers to questions like these:

  • Is it wishful thinking to hold out for 3 bedrooms at this price in this neighborhood?
  • What offering price would make you feel 98% confident about our chances of winning?
  • Are there terms in this offer we should eliminate in order to be more competitive?
  • Is my lender up to the challenge of this market?
  • How have other buyers solved this issue/overcome this difficulty?
  • Am I sabotaging myself in any way?

Savvy sellers, request frank responses to questions like these:

  •  Do we need to follow the stager’s recommendation that we remove the carpet and refinish the hardwood underneath the entry stairs?
  • Is this listing price one that will evoke a “run-don’t-walk” response from buyers?
  • Are there enhancements we’ve refused to consider that you think would bring us a great return on investment?
  • What are our blindspots where our home is concerned?
  • If you could wave a magic wand and change one thing about our approach to selling the house, what would it be?
  • For which selling-related tasks (purging, organizing, painting, etc.) should we get professional help rather than trying to DIY?

Buying or selling a home is a process that unfolds differently in every situation. But the relationship between agent and client is the key to every successful transaction.

Show your agent that you, too, are invested in the relationship. Let them know you’ll love ‘em even if the truth hurts. Then, listen carefully and keep an open mind.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.