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Wild Heart Writing Workshop on April 24

WILD HEART WRITING | APRIL 24 | 10 TO 4 | SAN FRANCISCO

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Fill your paper with the breathings of your heart | William Wordsworth

Join Cynthia Cummins for a day of writing and discovery at a private home near Lands End in San Francisco. $60 fee includes lunch. All you do is show up with pen, paper and a readiness to invite your muse.

Effortless and therapeutic, Wild Heart Writing reveals the themes and stories we want and need to share. In timed exercises, our pens never leave the page as we bypass our inner critic. We write creatively and easefully. Stories come alive. Memories are uncovered.

or call 415.713.8008.

Cynthia Cummins regularly leads Wild Heart Writing workshops in San Francisco. A former journalist, she is a blogger, novelist and student of writing. She is a graduate of Interchange Counseling Institute and formerly served as SF facilitator for The Hoffman Institute. (She also sells residential real estate in San Francisco; for more about that go to www.CynthiaCummins.com.)

 

 

Throwback Thursday: Grrrrrrrreat!

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Beautiful, Wonderful and Great: Also known as the three weariest adjectives in Realtorland.

Of these, “great” is the most worn out because it fits so conveniently in so many places. When in doubt, throw the word “great” into your copy.

Note, for example, the Brief Property Report I printed from Multiple Listing Service (MLS) yesterday. My intent was to refer to it during a meeting with buyers. But it works nicely as a random sampling of Realtors’ MLS comments for my investigation of the over-exploitation of the word “great.”

Here’s what it revealed:

  • Property #1 is listed at a “great price”
  • Property #2 is a “great property for the first- time homebuyer”
  • Property #3 is a “great value”
  • Property #4 skips the word ‘great’ (as well as ‘beautiful’ and ‘wonderful’), so extra points for the agent for Property #4
  • Property #5 uses great twice, as in “great light” and “great room,” the latter describing the type of room not the quality of the room
  • Property #6 has no comments at all (aside to agent for Property #6: Come on, you can do better than that!)
  • Property #7 points to the “great weather” in the neighborhood

Okay, so you’re asking, “What’s the big deal? Who cares whether an agent uses the word ‘great’ one time, fourteen times or not at all?”

And I’m answering. Or I’m starting to answer and then shutting my mouth. I’m thinking. What IS the big deal? Who DOES care? Why AM I railing about the verbiage in MLS comments?

It has only to do with my interest in words and writing. It has nothing to do with real estate or selling real estate. I can use the word “great” as much as I want, but in the end no buyers are going to take my word for it. They’re going to see the property themselves and decide if it rates a “great.”

Meanwhile, it’s another great day in San Francisco. What a great place to live. What a great place to work. What a great place to sell real estate.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This post originally appeared at McGuire.com a few years ago.
Achgro (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Sellers, Don’t Wait For Coulda Woulda Shoulda

image by Achim Grochowski

HOT HOT HOT! That’s the San Francisco real estate market today.

So, I’m giving a shout out to all you homeowners who are “kinda-maybe thinking about selling sometime in the not-too-faraway future.” Pay attention to what’s happening, assess your situation and be sure you don’t miss the proverbial boat.

There are lots of reasons why it’s a good time to sell. Here are a few:

  • Amnesty abounds. Translation: Demand is so high and supply is so low that all “sins” are forgiven. No parking? We’ll sell our car! On a busy street? We love it lively! Tricky floorplan? We’ll sleep in the kitchen!
  • Tenants are trouble. Translation: Tenant-occupied properties always sell for less than vacant ones. So, if your renter has just given notice, don’t freak out. Consider yourself lucky, and at least explore the advantages of selling (either the whole property or a tenancy-in-common share).
  • Capital gains tax sucks. Translation: If you are renting out a property that was recently your primary residence, drop everything else you’re doing and check with your accountant, financial planner or me. Don’t let three years go by and thereby lose your IRS Capital Gains Exclusion. That would be a $100,000-or-so mistake that you’d be really, really, really mad about making.
  • Investors are looking for the long hold. Translation: Income properties – even with relatively lousy rental returns – are in demand. Buyers from all over the world are looking for a piece of San Francisco. Sell yours and you may be able to get a higher return on investment elsewhere.
  • Interest rates are still low. Translation: It’s a good time to buy, which means it’s also a good time to sell. Only after the market shifts will you know it has shifted.

The truth is it may or may not make sense for you to sell your property now. But if it’s a consideration for any time in the next five years, contact me so we can begin a conversation and formulate a cogent plan for your real estate future.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

The Balancing Act of #SanFrancisco “Home” Work

San Francisco real estate is a three-ring circus. As an agent, I’m accustomed to the vertiginous view– standing on a high platform waiting for the trapeze bar to swing my way.

I know all the tricks, from Piggyback to Reverse Whip Return, and I’ve had my share of facedown spills into the net.

It’s always a thrill (whether positive or negative) to

  • Witness hungry agents and buyers storming a new listing.
  • Congratulate my clients on obtaining a home they love.
  • Note the weekly litany of record-breaking sales prices.
  • Watch a buyer’s face light up with hope, then darken when he/she does the math.
  • Listen to sellers explaining how much money they “need to get” and why.
  • Hear a buyer say, “Okay, let’s raise our offer price to one gazillion dollars.” (First I think, “One gazillion is too much.” Next I think, “One gazillion isn’t going to do it.”)
  • Observe a listing agent speaking coyly about having distributed 28 disclosure packages.
  • Fill out a Buyer’s Waiver of Inspections form to accompany an offer.
  • Call ten buyers’ agents to say, “Sorry, we accepted another offer.”
  • Calculate the carrying costs on a $1.6 million, 1200 square-foot, two-bedroom condo.
  • See a neighborhood transforming.
  • Update a client on the value of their property.
  • Give a would-be homeowner the lowdown on exactly what it takes to buy in San Francisco.

Exhilarating. Exhausting. Extraordinary.

And at the end of every day spent doing “Homework,” I’m grateful to have a home. In San Francisco, that’s no small thing.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

Take a Walk on the West Side

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City living makes it easy to forget about the natural world. Luckily, we have one of the most fabulous urban parks on Earth right here in San Francisco. (And, no, it’s not Dolores Park.) Take a break from your day to explore any part of Golden Gate Park. Even the rather “ordinary” spots have something beautiful to reveal.

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A lunchtime stroll yesterday took me past a mighty tree that must have fallen during our recent storms. The scent from the freshly cut wood was pleasant, and I was fascinated by the pit of sandy soil from which it toppled.

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Golden Gate Park is an amazing resource for SF citizens and visitors alike. Click here for more information. Then check it out! GO NOW!

 

Query: What About The B Word?

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Burbling about the bubble is always in fashion. Experts and amateurs offer all sorts of theories about whether we are entering, leaving, or returning to a bubble, and they all have data to support their claims.

If I had a crystal ball, I could answer your question with absolute authority. Sadly, I don’t own one. But I do have access to three alternative tools that can forecast the San Francisco real estate future about as accurately as the Case-Shiller index:

My Tarot deck said MAYBE we are in a bubble. I drew the Moon card, which basically means “Things aren’t as simple or as clear as you’d like them to be, so stop asking and chillax already.”

The hawks-perching-on-light-standards test said YES we are in a bubble. I spotted three hawks on three light standards on three consecutive days. This clearly denotes three (or nine) years of bubble, although it doesn’t tell us which years.

My ever-reliable Angel Cards answered with a resounding NO we are not in a bubble.The word was Balance and, even though it starts with a B, Balance is not the same as a Bubble.

Using these indicators, we can say with conviction that the bubble question is unanswerable. The good news is that the effects of bubbling have historically been mild in San Francisco. Go ahead. Buy your home, stay put a few years and you’ll be okay. Meanwhile, here are two wise quotes to help put it all in perspective:

“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” Lao Tzu

and

“I predict one of these two teams will win the Super Bowl.” Gilbert Gottfried

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This answer originally appeared on Quora.

Query: “What is the best way to market luxury real estate?”

courtesy of Barclays Jewlers
courtesy of Barclay’s 

Q: What is the best way to market luxury real estate? 

A: Start by stopping use of the term “luxury.” Most luxury real estate buyers (in San Francisco) don’t think of themselves as such. They think of themselves as hipsters.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

 

Competition not Comps

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Want to get from listed to pending to #sold fast & high? It’s about competition not comps. AND choosing the right agent. #SFRE