Category Archives: Videos

The nose knows its way home in San Francisco

“Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.” ~ Diane Ackerman

Real estate staging puts the emphasis on the visual. Because it’s a critical part of online marketing. Quality photos make for a quality listing.

But when it comes to in-person viewing, the other senses come into play –particularly the sense of smell. Before you reach for the potpourri or the Febreeze, watch this video about staging for smell.

To learn more watch the full video click on the picture.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.

You Need an Agent

Finding a house is the easiest part of buying in San Francisco. Winning it and getting through escrow are much more challenging.

It’s a competitive marketplace for buyers, and those who get the keys to their dream home have the support of a topnotch team. Your team captain and primary ally is your real estate agent.

Always, always, always begin by shopping for your agent, not for your house.

To learn more watch the full video click on the picture.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

The Olfactory Factor

Staging is for ALL the senses. Quote me: “If you can smell it, you can’t sell it.” And this includes “positive” odors because the human olfactory system is so strongly tied to emotional reactions.

You might assume that the odor of freshly baked cookies evokes a “smells-like-home-so-show-me-where-to-sign” response in buyers. But your cash-toting multi-millionaire millennial may, in fact, have an aversion to cinnamon or vanilla or any of Mrs. Meyer’s nasal-raiding fragrances. Better to keep it clean and neutral.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

The Giants Won. So Can YOU!

Find an agent who'll champion your cause!
Find an agent who’ll champion your cause!

http://www.youtube.com/watch?v=UKiUnAOA9Tk

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Enough with the Booties, Already!

Selling a property isn’t brain surgery. So why ask agents and potential buyers to wear surgical booties when they step inside your house? Nobody wants to look like this:

SAMSUNG

Need more inspiration? Watch this favorite from my video archives:

How do YOU feel about booties?

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

News Flash: Children Live in San Francisco!

Just because a baby’s on your way doesn’t mean you have to hightail it to the suburbs. San Francisco is a great place to raise a family.