Category Archives: Videos

The Olfactory Factor

Staging is for ALL the senses. Quote me: “If you can smell it, you can’t sell it.” And this includes “positive” odors because the human olfactory system is so strongly tied to emotional reactions.

You might assume that the odor of freshly baked cookies evokes a “smells-like-home-so-show-me-where-to-sign” response in buyers. But your cash-toting multi-millionaire millennial may, in fact, have an aversion to cinnamon or vanilla or any of Mrs. Meyer’s nasal-raiding fragrances. Better to keep it clean and neutral.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

The Giants Won. So Can YOU!

Find an agent who'll champion your cause!
Find an agent who’ll champion your cause!

http://www.youtube.com/watch?v=UKiUnAOA9Tk

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Enough with the Booties, Already!

Selling a property isn’t brain surgery. So why ask agents and potential buyers to wear surgical booties when they step inside your house? Nobody wants to look like this:

SAMSUNG

Need more inspiration? Watch this favorite from my video archives:

How do YOU feel about booties?

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

News Flash: Children Live in San Francisco!

Just because a baby’s on your way doesn’t mean you have to hightail it to the suburbs. San Francisco is a great place to raise a family.