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Merry and Bright. And White.

You might think you’re in heaven. OR some Hollywood version of it. Like at any moment Morgan Freeman will invite you to choose your harp, pull up a cloud and start plucking.

Or you might think you’re in an Apple store. Reaching blindly for your sunglasses in order to mitigate the bright, shiny, squeaky clean, sci-fi-spaceship environment.

Naturally, this current San Francisco home décor trend is most clearly displayed in the kitchen. It’s the heart of any home and the room that speaks loudest about its inhabitants’ taste and style.

In the early 80s we got “European” cabinetry. Off-white matte cabinet faces with a plain oak strip like a Scrabble easel at the bottom.

In the late 80s and early 90s everything became pickled, “distressed” and colored in pleasing pastels of baby blue, fresh peach and nursery pink.

In the years astride the Millennium, we saw a resurgence of hominess: Maple or cherry cabinets with Shaker lines, hulking KitchenAid mixers, and Wolf ranges so big you could roast your grandmother.

Over those decades, walls went from off-white to pale lilac to heritage golds and reds. And now? My house-painter partner hasn’t had to do much color matching over the last two years. It’s been a matter of WHICH WHITE –Simply White, Super White, Moonlight White, Linen White, Ultra Pure White, Alpine White or Frostline.

And why white? Some say it reflects the tech buyer’s conscious (or subconscious) preference to eliminate the distinction between life at work and life at home. White walls, white cabinets and white Carrera marble on a 10-foot long island that mimics a jumbo conference table.

Add nano windows and some wide-plank oak floors, and you’ve got a style so popular and au courant it’ll be passé faster than you can say “bubble.”

I can hear it now. My 2020 buyers will sigh and start doing the math. “Oh, well,” they’ll say, “The basic plan is okay. If we can get it at the right price, we can afford to remodel in a couple of years.”

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.