Q: Why would a Realtor you are buying with want to negotiate down the cost of the property?
A: The last time I looked in the mirror I didn’t have dollar signs for pupils. 28 years as a successful Realtor in San Francisco, and I still haven’t abracadabra’d my blue eyes to the color of bright green cash.
That’s because my commission is — honestly — THE VERY LAST THING on my mind.
If you haven’t stood in my shoes, or if you’ve never purchased or sold a home with the help of a truly professional agent, it’s probably difficult to imagine that someone could be motivated by a wish to serve rather than a financial incentive. Yes, this is my livelihood. Yes, I like making money. Yes, we Realtors are paid relatively “big bucks.” (Though there’s more — or, I should say, less — to that than meets the eye. A topic for another time.)
But I work primarily for my clients’ happiness. Sometimes that means I “make a sale.” Many times not. But their happiness translates into referrals to their friends, family and associates. And THAT is how my business grows. Call me dumb like a fox, but I like making my clients happy.
Hence, I’m always shocked and taken aback when people assume I am a money-grubbing shark. I feel injured when they regard my profession as one where you get “money for nothin,” as in the famous Dire Straits song about rock and roll.
To quote an even older smash hit: “She works hard for the money, but you never treat her right.” Perhaps that’s an unfortunate comparison, since Donna Summer was singing about a ladies bathroom attendant, but I KNOW I have a heart of gold.
So do the majority of my successful peers. Which explains why an agent would strive to negotiate a lower price for a buyer!
Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com and originally appeared as the answer to a Quora question.