courtesy of Barclays Jewlers
courtesy of Barclay’s 

Q: What is the best way to market luxury real estate? 

A: Start by stopping use of the term “luxury.” Most luxury real estate buyers (in San Francisco) don’t think of themselves as such. They think of themselves as hipsters.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit