Tag Archives: Homeowners

What Stagers Wish You Knew

Staging may be the single most vital investment homeowners can make in the successful sale of their home. Akin to hiring a Fairy Godmother to transform a mushroom into a mansion, staging – done well – is miraculous.

Yet it’s often misunderstood and underappreciated. That’s why this post (my second installment of a regular featured called “What They Wish You Knew”) focuses on stagers.

Here are seven “good-to-knows” regarding home staging:

Resist the urge to become an instant expert in interior design while your home is being staged. Thinking you know best what should and shouldn’t go in a staged room is sort of like telling your dentist how to extract a tooth. Some things are better left to the expert.

Asking the stager to “work with” your things or some of your things won’t save money and the result (with few exceptions) won’t be as alluring. Your stager conjures a fresh, unique vision for your property and your old possessions tend to just gum up the flow. Plus, any savings from keeping stuff in place will be offset by the cost and effort of moving twice or thrice.

Remember that stagers are not designing the space to appeal to your taste. The whole idea is that you are selling and moving. So just because you don’t like that particular table doesn’t mean it should be swapped out. The point is to appeal to buyers. And stager are the professionals who understand what “sells” a home in today’s market.

Nobody – not you and not even most agents – can imagine a space better than it can be staged.

If a stager suggests that you do any of these half dozen possibly painful (and seemingly unnecessary) things, don’t resist: 1) Refinish or re-carpet entry stairs. 2) Paint kitchen cabinets. 3) Refinish floors. 4) Paint walls. 5) Get new appliances. 6) Clean up the garden. Don’t think of it as “wasting” money on something you didn’t get to enjoy. Think of it as being clever and getting a high ROI on your cleverness.

Stagers care. They put their hearts into the choice of items for your home. It’s not just a bunch of stuff. As one of my favorite pros told me, “I have a deep, personal attachment to each and every accessory in my design collection. I remember where each piece came from. So when anything – even the cheapest candle holder from Ross or a napkin ring from Goodwill – breaks or gets lost or stolen, it hurts.”

Stagers are some of the best designers and interior decorators in the business. I hear a variation on this all the time: “Wow. Everything looks great. I should have had the stager in when I first bought my house.” To which I reply, “Yes. What a great idea! How about you give her/him a call – right now – about your new place?”

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

What House Painters Wish You Knew

Today I’m writing the first of what I hope will be a regular feature at RealEstateTherapy. Let’s call it What They Wish You Knew. “They” being various professionals associated with the business of real estate.

First up: What House Painters Wish You Knew.

Painting is one of the trinity of property improvements guaranteed to enhance value when selling. (The other two are floors and lighting.) Painting is about as close to magic as you can get, and if you want the spell done right, you hire a magician.

And that magician – your painter – would like you to know these things:

Catalog your colors for when you move out or sell. It’ll save you money because the painter won’t have to charge you for the time it takes to match the color.

Ideally, you’ll go one step further and save your paint. This also cuts costs because it makes touchups easier in the future. Even if you have the color formula, a new mix may not match an old mix. Results vary from store-to-store and over time. But the paint stored in a can will age along with what’s on the wall.

If you’d rather not pay your magician to do detective work, don’t just point to a pile of old paint cans and say, “I’m pretty sure the paint you need is there.” Sort through yourself in advance.

Painters aren’t movers, and it’s less costly to paint vacant rooms. So if you say you’ll empty a room’s contents prior to painting, then do it. If you agree to move everything into the center of the room, then do that. Otherwise, be ready for additional costs or delays.

There’s no such thing as “just touching up.” Homeowners envision they’ll save money if the painter can simply dab a little paint here and there. But touch-ups only go so far, especially given the difficulty (and costs associated with) matching paint. It’s often easier to paint whole walls or rooms.

If you’re not already committed to a particular paint color (and, therefore, brand) ask your painter if he/she has a preference about brand(s). Brand preference has to do not only with ease of application, but also with location of the paint store. If your San Francisco painter has to drive to Serramonte to procure paint from Home Depot, it’s going to cost you extra.

Unless your painter is a professional colorist, don’t ask him or her to advise on paint colors and finishes. (One of the best painters I know is color blind!) Give him or her exact instructions about shade and sheen.

Realize that the best painters may be ones who are so experienced and skilled that they get their work done speedily. In other words, more time doesn’t necessarily mean a better result. Look for painters with great references and ones who bid by the job, not by the hour.

Prep time, plus procurement of and cost of materials add up quickly, so resist the temptation to look at a finished room and think or say, “What was so darn expensive about that? That was easy. I could have done it myself!”

The truth is that very few of us mortals are qualified to do painting all by ourselves. Better to go pro, then stand back and enjoy the results.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Remodeling? Watch What You Wish For

I’m good at instant remodeling. I can walk through a property in San Francisco, and add a second bathroom, redo the kitchen, knock out the wall between the living and dining rooms, and landscape the garden.

All in ten minutes.

Verbally.

Luckily, if a client who’s considering a remodel needs more information than what’s available with a wave of my hand, there are professionals who can provide estimates of what renovations will cost.

But there are less-tangible costs that can’t be neatly quantified or anticipated. Some examples:

You lusted after white walls, raw wood and Carrara marble for months before buying your own fixer. For another year, you obsessed over which white, where to put the wood and how to afford the Carrara. Now everybody wants green walls, bamboo floors and mosaic tiles.
Immeasurable cost: The pain of not being able to re-remodel anytime soon.

While the kitchen was being smoked and reborn to the tune of $200K, your family camped out in the dining room for six months with the old fridge, a countertop microwave and a toaster oven. Now it’s all over and you’re missing the intimacy of cramming everything and everybody into one room. It’s lonely in your new culinary showplace.
Immeasurable cost: Realizing that remodeling doesn’t necessarily bring you closer as a family.

Ah, inertia! That pale-blue-on-dark-blue-on-Williamsburg-blue-on-cobalt-blue bathroom really had to go, and you spent $10,000 on plans (and nearly got a divorce arguing over the shower design.) The Japanese-inspired motif was understated and would have been stunning. But instead of hiring a contractor you let 15 years go by and now it’s time to sell. For staging purposes, you pay $500 to have the tub and sink re-porcelained in white. It looks pretty darn good.
Immeasurable cost: Kicking yourself for having not mini-remodeled sooner.

The traffic on your busy street has only gotten worse since you moved in 5 years ago. So, that triple-pane glass you installed made a huge difference. You’re definitely sleeping better. But there’s no getting around the fact that thousands of cars driving by on a daily basis throw a lot of soot into the air. That, coupled with the noise, makes opening the window untenable. You may as well have a solid wall there.
Immeasurable cost: Regret that you didn’t spend an extra $50,000 to buy the property one block removed from the “vibrant” street where you now live.

What you thought would take one year morphed into a five-year project. Now your vacation getaway is finished and it’s truly stunning. It has breathtaking views, an infinity pool, a fire pit and a two-bedroom guest cottage. Too bad your daughter’s in high school now and never wants to go there – with you.
Immeasurable cost: The time you spent poring over tile samples for the kitchen, bath, family room and courtyard could have been devoted to playing on Ocean Beach with your 12-year-old. Before she got a smartphone and ceased knowing you exist.

Moral of the story? Watch what you wish for by taking time to dive deeper into what you really want. I’m expert at guiding you through easy exercises to help shape your vision. A cup of tea, an hour, and we’re done.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.