Tag Archives: #InvestmentProperty

"Platt brunch" by Japanexperterna. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Platt_brunch.jpg#mediaviewer/File:Platt_brunch.jpg

Query: House Flipping

"Platt brunch" by Japanexperterna. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Platt_brunch.jpg#mediaviewer/File:Platt_brunch.jpg

Q: How do I flip Houses?

A: With much more care than flipping a pancake, a pursuit which requires just the right balance of providence and panache. And — as with hotcakes — you must always be ready to accept a flop. Especially in San Francisco where the griddle is especially hot. What’s not required is the use of silly breakfast bread metaphors.

…Although…as I sit here re-posting what I wrote on Quora, I think I should add a few metaphors about staging a house in order to sell it after you’ve fluffed it up. If you want the property to sell like hotcakes, then you must present it in an appealing fashion.

That means hiring a professional stager who’ll gussy it up like a plate at Mission Beach Cafe. Make it look like the real-estate equivalent of a $15 short stack: Fresh fruit garnish, hot maple syrup, a pat of butter melting on top, a side of bacon, maybe a wee vase of fresh nasturtiums on the table.

Yum. More coffee, please?

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.