Tag Archives: listing agent

Spraying the Moss

I’ve written previously about how staging is a form of theater. Instead of setting a scene in which actors animate a story, stagers set a scene in which buyers can imagine living their lives.

It’s about contextualizing rooms, enhancing good design, downplaying flaws and heightening the effectiveness of photography. But it’s primarily about evoking a mood and creating a positive subliminal response.

Staging, however, doesn’t solve everything. Properties often need a few subtle (or funny) tweaks that only an agent can think of and handle.

Examples include:

• Moving the cat box out of the powder room and into the garage during an open house.
• Spraying lavender mist to mask the odor of last night’s salmon.
• Turning up the heat and closing all the windows.
• Turning off the heat and opening all the windows.
• Neatening the shoes stacked outside a neighboring condo’s door.
• Cleaning up dog poo from a carpet.
• Lighting candles.
• Asking a homeless person to please nap elsewhere.
• Roasting an onion.
• Emptying or taking out the trash.
• Angling shutters for optimum lighting.
• Sweeping up leaves and street detritus blown into an entry.
• Asking teenagers on their school lunch break to smoke somewhere else.
• Sorting mail for saving or recycling.
• Emptying a diaper pail.
• Windexing the fingerprints left by kid visitors on windows, doors, coffee tables.
• Freshening the fruit bowl.
• Unclogging a toilet used by an open house looker.
• Hiding the toilet paper to discourage future use.
• Carefully removing used syringes from a planter box.
• Shooing away (without success) those little flies that love the dead air in an entry.
• Guarding neighbors’ driveways and garages.
• Plucking dried orchid blooms from a dining centerpiece.
• Double-checking that nobody has spelled dirty words using the stagers’ Scrabble set.
• Making sure people don’t hurt themselves or damage the property.
• Putting the paper towels, knife block, toaster and dish drainer under the sink.
• Holding babies, watching strollers, minding dogs, stowing latte cups, monitoring double-parked cars.
• Gently relocating a spider to the exterior.
• And – perhaps the most fun and funny task ever – spraying the moss displayed in a sculptural bowl upon every visit to a property.

All seemingly insignificant details that make a difference and all part of my role as a professional real estate agent!

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.

Value Added: Vacant Equals Vapid

It’s simple: Vacant homes sell for less. Rooms appear to be smaller, and the house feels cold and unwelcoming. Exceptions to this rule are far and few between, and an agent who says otherwise isn’t serving your best interests. These two photos tell the story.




Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.