Tag Archives: love

The Gift of Staging

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Staging is magical. It’s “theater” that evokes a buyer’s emotional response and thereby enhances a seller’s bottom line.

It makes it easier for buyers to envision themselves living in a home. It psychically de-personalizes the property and displays furnishings in context. It makes a house more inviting in every way.

But there’s another unexpected and little-discussed benefit: By creating an idealized version of a home, staging makes it easier for sellers to LET GO.

An owner’s initial reaction to viewing their staged home inevitably goes something like this: “Wow. I wish we’d done this while we were living here.”

That “shouldawouldacoulda” cringe is normal. Yet nobody ever actually lives that way. Ergo one of my real estate mantras: “The way you live in a house and the way you sell it are two entirely different things.”

A cruder twist on that bit of wisdom is: “If your home looks like it’s staged, you probably should examine the sacrifices you’re making in the name of keeping up appearances.”

Life is messy. Shit happens. Stuff accumulates. There’s a healthy difference between ideal and reality, and it’s evident in your home. After all, THE HOUSE is the dream metaphor for THE SELF.

So, with staging, there is a pivotal moment that presents a homeowner with a wonderful opportunity for closure and progression.

Consider the story of my lovely client Jane (not her real name). Preparing her house for sale required four stressful months of cleaning out and organizing 40 years’ worth of belongings. Another month was needed for cosmetic fixes and staging. I spent 10 days marketing the house before we considered offers. We closed seven days later.

Prior to de-staging, Jane visited her longtime home. Alone. She sat in the living room. She let the serene and clean feeling of the staged house wash over her. She walked through the rooms and looked out the windows. It was as if she were seeing some of those views for the first time.

There were brief waves of regret – the shouldawouldacoulda. There were flashes of memories – both happy and sad. There was appreciation for the years of service the house had given.

This was followed by a curious contentment and detachment. Jane assimilated the staged version of the house as the one she’ll remember in years ahead. Then, without resisting, she let go of her longtime home.

“The staging,” she explained, “was a gift for me.”

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Home and “Possibilities”

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Here is a lovely poem — with a wispy and wistful real estate connection — which appeared on Writer’s Almanac recently.

 

Possibilities by Linda Pastan

 

Today I drove past a house

we almost bought and heard

through the open window music

 

made by some other family.

We don’t make music ourselves, in fact

we define our differences

 

by what we listen to.

And what we mean by family

has changed since then

 

as we grew larger then smaller again

in ways we knew would happen

and yet didn’t expect.

 

Each choice is a winnowing,

and sometimes at night I hear

all the possibilities creak open

 

and shut like screendoors

in the wind,

making an almost musical

 

accompaniment

to what I know

of love and history.

Asphalt Flowers, Hidden Art

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Let us leave this place where the smoke blows black
And the dark street winds and bends.
Past the pits where the asphalt flowers grow
We shall walk with a walk that is measured and slow,
And watch where the chalk-white arrows go
To the place where the sidewalk ends.

          –from “Where the Sidewalk Ends” by Shel Silverstein

One ordinary Tuesday, I was delighted to discover a garden of “asphalt flowers” enclosed by mural-adorned walls. I was out on brokers’ tour and had parked my car on Cook where it dead ends north of Geary.

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Normally on Tuesdays I’m running around town like a harried hare, trying to see as much property as possible. But for some reason — on this particular day — I decided I had time to investigate what was behind a crumbly gate next to what looked like an old school building.

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Turns out I’d found the site of the old Geary School. I did a little bit of internet research later to find that it closed in 1974 for seismic reinforcement and (according to one source) was subsequently torn down. The building that fronts Cook looks an awful lot like a circa 1930s schoolhouse to me, but I couldn’t find any good answers about the fate of the school. Signs on the building indicate it’s still in use by the SFUSD, although for what I couldn’t tell. But I diverge.

As you can see in the photo above, apparently the colorful murals were painted by kids at the school in 1973! They’re in beautiful condition. For example, see this happy wagon:

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And this shy green spider.

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And the pink bird of happiness.

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And a beautiful butterfly.

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Plus a cheerful bat.

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A talkative reptile (though we can’t quite make out what he’s saying).

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And, of course, every garden needs a bunny and a dragon.

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Where, oh, where are the children now who painted these walls in 1973? If you are one of them, please let me know?

 

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

Homewords: Beauty for Sale

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“Endeavoring to purchase something we think beautiful may in fact be the most unimaginative way of dealing with the longing it excites in us, just as trying to sleep with someone may be the bluntest response to a feeling of love.”

― Alain de Botton, The Architecture of Happiness

“Love begins at home.” — Mother Teresa

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.