This post from August 2012 when the market was really starting to heat up.
I was the most popular gal in San Francisco on a recent Sunday afternoon. (Not counting the hard-working women employed at the Gold Club, of course.)
That’s because I had a hot new listing that everybody wanted. It was in fantastic shape, freshly remodeled and beautifully staged. It smelled divine. It was totally available and it was really cheap (relatively speaking).
As a result, everybody who came to the open house loved the place and, in an attempt to butter me up, loved me too.
If you’re ever feeling down about yourself, just get a California Real Estate License, procure a well-priced listing in our fair city, hold an open house and stand in the foyer handing out flyers. You can be as repellant as Donald Trump and people will still find something to compliment you about. They will dig deep to sweet-talk you.
“That smiley-face tie is so arty!”
“Your purple cell phone is the nicest one I’ve ever seen!”
“These chocolate chip cookies are fantastically tasty! Did you buy them at Safeway yourself?”
Generally speaking, agents are even more shameless than the general public. They flatter you about how skinny you’ve gotten; how you’re so darn tiny all of a sudden?! (Always amusing, since on the morning of my open house, I’d torn my bathroom apart in search of a safety pin to let my pants out an inch or two.)
Anyway, I counted 100-plus visitors to that open house; pretty heady stuff. It’s like having the ultimate my-parents-are-out-of-town party of your dreams—everybody wants in! People can’t move from the front to the back because the hallway is so crowded. Yet, unlike the guests at an impromptu high school bacchanal, your open house visitors are polite and respectful. Nobody is raiding the liquor cabinet or throwing up in the hydrangeas.
With an attractive San Francisco listing to show, a REALTOR®—at least for two hours every weekend—can be the most popular person in an entire neighborhood. No wonder we agents plaster our photos all over the place.
Think about it. In what other profession do practitioners affix their photos to every communication or marketing vehicle? Not doctors, lawyers or Indian chiefs. Not tinkers, tailors or internet wunderkinds.
You guessed it: Strippers. It’s what strippers do! Maybe that’s why so many successful REALTORS® have what sound like successful stripper names.
Remember the trick about how to discover your stripper name? You combine the name of your first pet with the name of the street you lived on as a kid. Using this technique, my alter ego’s handle is Blue Laurel.
Just for fun, I tried creating stripper names using a new method. I mixed up the first and last names of Bay Area real estate agents (to be fair, I threw both my real names into the pot). Here are some of the results: Missy Cummins, Francesca Holmes, Eva Wood, Adam Upjohn, Mona Cherry, Candace Merryman, Max Shine, Luba Hand, Cynthia Ho.
I bet you can come up with some better ones yourself; just go to any real estate website and start mixing.
Blue Laurel. Not bad for the stage. But not great either. I think I’ll stick with my day job.
Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.