Tag Archives: SFRE

Lose that collection if you’re selling your San Francisco house!

The key to attracting buyers is your property’s emotional appeal. Open buyers’ hearts and they’ll open their wallets.

But if you over-personalize, you lose some of your audience. It’s important to keep the stage relatively clean and neutral. That way buyers can visualize themselves living in the space – not you.

Here is one basic instruction that’ll prevent over-personalization.

Click on the photo to watch the full video.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

It’s Raining

When sellers fill out a Real Estate Transfer Disclosure Statement in advance of listing a house for sale, I often hear something like this:

“Remember that huge rainstorm we had last winter? Right around Valentine’s Day? Some water came in along the bottom of this window. See? But, you know, the wind was blowing in this funny direction. It never blows that way. So we think it was a freaky one-time occurrence. Do we need to disclose it?”

“Yes, you need to disclose it,” I will say.

Then my client will ask, “So how do I disclose that? What do I write?”

And I reply, “Write down what you just told me, but don’t theorize about the cause of the leak or suggest it was a freaky one-time occurrence.”

In other words, when it comes to disclosure, there’s no need to put any spin on the truth.

And when in doubt, dear Sellers, ask yourselves, “If we were buying this house, what would we want to know?” Common sense and kindness go a long way toward protecting everyone involved and upholding the spirit of the law regarding disclosure.
However, full disclosure doesn’t mean a new homeowner isn’t going to have water intrusion problems. When rain comes pounding down for 7 weeks in a row, all that water is going to figure out some new places to go.

It’ll makes it way through foundation walls when the earth becomes saturated. It’ll overflow a lightwell when the drain gets overwhelmed or clogged. It’ll creep in the gap created when the wind blew a couple of roof shingles away.

The problem with water intrusion is that it can be mysterious and difficult to diagnose accurately. Better to have a roof leak – usually easily pinpointed and its resolution pretty clear – than a slow-spreading stain down an interior wall or a puzzling puddle in the basement.

In my role as the always-available real estate concierge, I can help. I can’t (usually) stop the water myself, but I can refer you to appropriate tradespeople. Just give me a call, and remember that eventually wet turns to dry. One way or another.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com. 

The Life Changing Magic of Clobbering Your Crap

HeatherZabriskie

The word “clobber” is on my mind. I was thinking about the word “cobbler” and a slip of my mind’s tongue shifted the “L” so it became “clobber.”

The words mean totally different things. Yet they have a symmetry that has not to do with their sounds.

Cobbler is sweet, satisfying, earthy, down home and righteous. Clobber is sassy, satisfying, earthy, down home and righteous.

Ever want to clobber someone? I know I do. About 15 times a day.

Usually my clobbering impulses run toward a relatively innocent person who doesn’t deserve to be clobbered.

Like the lady at Garnet Hill customer service who can’t find my percale-sheet-set order.

Or the drunken guy in front of me at Bi-Rite deli deliberating over which sandwich will soak up the 6-pack he just consumed at Dolores Park.

Or the man at my recent garage sale who wanted to buy a $10 table for $10, but tells me his wife insists on paying only $5. (Note: it’s a $200 table.) I’m not amused when he asks, “Can you please just talk to her? Talk her into paying more?”

This makes me want to clobber him. After I clobber his wife. I negotiate multi-million-dollar transactions for a living, and I don’t want to waste my precious time haggling over five bucks at a garage sale.

“Just take it,” I say, “My son will help you get it into your truck.”

The whole purpose of the garage sale – and the reason I gave them the table for free – was to clobber the crap that had accumulated in my ex-husband house. I’d contributed heavily to that heavy load, as had our children. We’d moved 15+ years’ worth of clutter into it from our last house and then added 7 more years’ of stuff to the pile. The house had practically begged us to take up hoarding, with a storage room larger than most studio apartments. As a result, my “wasbund” and I easily punted the pain of decluttering down the field again and again.

Now, with him moving to a new, drastically smaller space, the reckoning time had come. 30 years of photographs in albums crammed into file boxes. 20 years of children’s art, trophies, award certificates, recital DVDs, sports equipment and birthday-party favors. Boxes of tax receipts. Cabinets full of Tupperware and water bottles.

And crawling out of every drawer like swarming roaches in a horror movie came paper, binders, Allen wrenches, screws, push-pins, paper clips, pens, reading glasses, puffy ski jackets, snow boots, ratty beach towels, dirty bathmats, lumpy pillows, grocery totes, paint, cleaning supplies, pit-stained t-shirts, misshapen coat hangers, dead flashlights, dried-up tubes of sunscreen, random batteries, earbuds, estranged socks, faded business cards and lonely half-wrapped-fuzz-encrusted Ricola cough drops.

There was a huge bag of rocks collected on hikes and beach walks. A collection of San Francisco-themed highball glasses my grandmother purchased in the 1950s. A jumbo Rubbermaid box filled with more boxes. And I’m not even talking about all the furniture!

The criteria for deciding on an object’s dispensation became: If this were to spontaneously combust right now, how would I feel?

 The answer – almost always – was: Where’s a match when you need it?

The mantra became: If in doubt, throw it out.

Even while being ruthless to the point of cold-bloodedness, the stuff just kept coming and coming and coming. Like zombies. We’d clobber one closet and then scream in terror when confronted by another we’d overlooked.

Just when one room seemed safe AKA vacant, we’d reenter to find more stuff crawling out of the walls and spreading across the floor into heaps of menacing detritus.

Which is all a long way of saying: One thing I’ve learned as a Realtor is that the Number One Impediment to Making Beneficial Changes In Our Living Situations is OUR STUFF.

Want to live a happy life? Want to remain flexible and open and ready to meet every daunting challenge or delightful change? GET RID OF YOUR CRAP. The sooner the better. Wait until you’re 78 and selling your house of 40 years and the mountain of stuff will literally crush you.

Do it. Now. Any way you can. Gift, sell, donate, recycle, toss or SET IT ON FIRE. Just clobber your crap now before it’s too late.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This post was also published at McGuire.com.

Real Estate Sells Itself

You know that full-page splashy four-color ad your agent paid for? Inside the front cover of Luxury Real Estate Rag? With the dramatic twilight image of your three-bedroom bungalow? With the adroit description of its stunning floor plan and unique window mullions? The one that never fails to melt your heart no matter how many times you read it?

It doesn’t actually attract buyers for your actual house. Seriously. Instead, it:

  • Assuages your fear that your Realtor isn’t doing enough to market your home
  • Irritates other agents who pitched your listing but didn’t get it.
  • Gives folks something to peruse while waiting for their lattes at Peet’s
  • Keeps the Luxury Real Estate Rag afloat
  • Prompts other potential sellers to contact your agent
  • Offers Looky-Lous and never-will-buy buyers something to talk about

This has always been the case in San Francisco, whether it’s Print or Web advertising. Real estate marketing is mainly about agent branding and agent promotion.

What gets a property sold is its inherent desirability coupled with correct pricing, strategic presentation, availability to be seen and inclusion on Multiple Listing Service. Everything else is pretty much window dressing on which every successful Realtor spend considerable time and money.

You may assume that – like Snapchat and teenagers – sales and marketing go together. Can one exist without the other? Yes! When it comes to real estate sales.

Real estate sells itself. With very few exceptions, a property either meets a buyer’s hopes and expectations or it doesn’t

In San Francisco, where there’s never much for sale, prospective buyers’ energies are spent watching MLS updates – and their feeds to various websites – like Sylvester the Cat. Any changes in or around the canary cage and the buyer is poised to pounce.

This is just another way in which real estate is not really about real estate. It’s about primal human needs like food and sanctuary. The motivated buyer seeks shelter. If your cave is available for occupancy and reasonably priced, buyers will hunt it down and make you an offer you can’t refuse.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

The Good In Misunderstood

One of my writing students recently learned I am a Realtor in San Francisco.

“How,” he asked, “do you reconcile your gentle, supportive, Zen-like teaching persona with your evil real estate persona?”

He didn’t mean it as an insult. He was genuinely surprised. He’d always heard that real estate agents are scumbags* and I didn’t seem to fit that mold.

Similarly, another acquaintance asked to “pick my brain” about getting started in the real estate business. I explained that newly licensed agents often begin by working for their friend.

“Oh, no,” she said, “I could never take advantage of my friends that way.”

Again. Not meant as an insult. But she, too, thinks she knows that agents are leeches.

These two encounters – and plenty of others like them – made me go “ouch” for a nanosecond. Those words can’t help but hurt. Yet I’m not sharing this because I’m complaining, or because I feel misunderstood or unappreciated.

You see, I believe it’s GOOD to be misunderstood. For at least two reasons.

First, it makes me stop and do a self-assessment. Am I, indeed, a parasite? Am I a malefactor? And if not, am I doing or have I done anything specific to invite this judgment?

Second, and more importantly, it reminds me to practice not misunderstanding others.

I practice calling bullshit on my own assumptions. For example, if I hear the label “tech,” I try to notice my tendency to translate that as “lucky to be in the right place at the right time.” Or if I hear “trust fund,” I strive not to automatically think “rich.” Other examples might be not associating “developer” with “greedy.” Or “protected tenant” with “taking advantage.” Or “low-income housing” with “crime-ridden.” Or “foreign investor” with “cash.”

At times I guiltily believe I am the only person on the planet who rushes to judgment. But I know better. It’s impossible to block our biases from popping up like gophers on the greens at Bushwood Country Club.

As Anonymous famously said, “When you assume things you make an ass out of you and me.”

We are asses because we are human, and there’s always a push-pull between our donkey-like conduct and our higher capacities. The practice is to learn from our errors, even as we forgive others’ missteps.

Day by day, encounter by encounter, we can strengthen our ability to see people as whole, multifaceted and unique. Our lives become richer as a result.

*In direct contrast to what would be expected of a scumbag, I offered him some information about San Francisco rent-control law that benefits him directly and for which he was grateful.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

The Exclamation Index

Oh, exclamation point! Oh, Realtor’s friend! Your slender line and dot speak volumes!

Who needs statistics!? When it comes to assessing the state of the San Francisco real estate market, one has only to review a copy of last week’s brokers tour.

Its bounty of exclamation points tells the tale of our surprise at a newly observable shift. After months of tracking the tide in anticipation of its turn, we find ourselves stranded on a proverbial spit of sand, looking at the high water mark on shore.

Surprise! The market is changing.

Brokers tour, in its printed form, allows two lines of type for each property. The first line lists basics like address and price. The second line – consisting of a maximum 60 characters (including spaces and punctuation) – lets the agent say something extra about the property’s attributes.

Given the scant space allotted for elaboration, the exclamation point becomes a shortcut. It is a one-character plea for attention. A skinny line conveying delight, excitement, urgency or panic.

This week, after reviewing the first of 23 pages of brokers tour, I abandoned counting exclamation points and looked instead at the words preceding them. I saw multiple variations on “Price Reduction!” and “Don’t Miss This!” and “Must See!

Other exclamation-point and word pairings included:

Come for pastries!
Parking!
Great flow!
View rooftop with BBQ!
Stunning!
Amazing!
Time to make the offer!
Best in show!
Offers encouraged!
Decks!
Location!
Views!
VIEWS, VIEWS & more VIEWS!
Light!
Charm!
Seller says SELL!
Cookies!

When inventory was too scarce to meet demand, the exclamation point took a sabbatical from brokers tour. No need to shriek about rooftop BBQs. No need to shout about cookies, or a $5,000 selling bonus, or two years of paid leased parking.

But that was 2015 and this is now. Next thing you know, nobody will be asking open-house visitors to remove their shoes. There will be a corresponding decrease in use of the adjective “exclusive.” Agents will cease to post offer dates. And we’ll all be saying, “Welcome home, exclamation point! We need you!”

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

Realtor Haikus: Taking The Form To A New Level

Should I stage or not?
Is this even a question?
Look at sold photos.

~

Title insurance,
is it something I MUST buy?
Everyone says so.

~

Market is shifting.
Seller says, “offers as they come.”
At showings, shoes on!

~

Signing loan papers
as her attorney in fact,
his wrist is worn out.

~

How many square feet?
It’s quite unclear! Play it safe.
Underestimate.

~

Help out your painter.
Don’t make him guess the color.
Label your paint cans.

~

It only leaked once
in a heavy sideways rain.
Still, you must disclose!

~

Don’t get me started:
Way too many acronyms!
Please sign this AVID?

~

Tax year calendar:
July first to June thirty
first. Let me explain.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This post was also shared at McGuire.com.

Living Wild in San Francisco

It’s wild in San Francisco. Literally. I’m not talking about nightlife or street scenes or crazy housing prices. I’m talking about wildlife. All around us:

Hermit crab living in a vase-sized glass terrarium at a client’s house. Packed with the glassware and china by the family’s moving company. After a (no doubt) terrifying afternoon spent encased in bubble wrap, the crab is extricated from his temporary tomb. Restored to the family’s kitchen counter just before the semi-truck leaves for the East Coast.

Continue reading Living Wild in San Francisco

What New Zealand Taught Me About Home

“I dislike feeling at home when I am abroad.”

Agreed, George Bernard Shaw!

One of the best reasons to travel is to gain a new perspective of HOME, and my recent two weeks in New Zealand opened up new views of my Chateau Shack in San Francisco.

The takeaway, gleaned from our stays at various Airbnb cottages:

Up-to-the-minute décor is gratuitous: (Apologies to my designer friends and dear clients in the middle of a major renovation. I’m not talking about YOU.) The latest and greatest is pretty ho hum. Once you’ve seen a few stunning remodels, you’ve seen ‘em all. But what pleasure there is in letting rooms mellow. What comfort exists in living in a home that is OUT of style. Change up your linens. Paint a room. Or install a simple outdoor shower. But skip the rest. Relax and enjoy what you have. Today’s new will be next year’s old.

Disregard the Nerdo Riche: I didn’t see any white-on-white décor schemes in New Zealand. How refreshing to escape that techie trend! No wide-plank oak floors. No 15’ x 3’ kitchen islands. No iPads in the walls. Simply put, as Janeane Garofalo said, “Taking into account the public’s regrettable lack of taste, it is incumbent upon you not to fit in.”

All you need is a spoon: Plus a spatula and a good knife. After my time in New Zealand, I’m planning to clean out my kitchen drawers and discard the extra peelers, pitters, zesters, tongs, whisks, scoopers, openers and strainers. An ordinary table fork can do the work of a dozen gadgets.

Linens matter: Quality bed linens equal luxury. Nothing ruins a night’s sleep quite like crappy bedding. If a space is clean, quiet, possessed of a comfortable chair and outfitted with soothing sheets, you’re all set. (And forget about thread count. Just choose percale cotton.)

Give me a cup of civility: Tea! So nice. So peaceable. So perfect anytime of day. Coffee is so, uh, A-muhr-ican. Yes, please, a cuppa for me.

Compost, recycle, repurpose: Farming is a big part of NZ life, and a basic tenent is not to waste anything. Even I, who am pretty conscious about recycling, composting and reusing, was impressed by the Kiwis’ commitment to sustainability.

Let it all hang out: It’s not like the sun shines every day down under, but clothes dryers aren’t de rigeur in New Zealand. They’re good for backup when it’s raining or there’s a hurry, but line-dried clothes and linens feel/smell better and last longer. Plus it’s FUN to hang out the laundry. The energy saved is almost secondary.

Woolly bully: Wool is fantastic. Breathable, durable, warm and it doesn’t hold body odor. If you haven’t checked out New Zealand wool in the form of Icebreaker active wear, now’s your chance. Click here.

All present and accounted for: What a joyous relief to find that New Zealanders do not spend all day wearing earbuds and staring at handheld devices. They converse with one another and don’t seem to suffer from Text Neck. Technology is great, but enough is enough. I now vow to use my various “devices” more perspicaciously. (Bonus points to me for using the word “perspicaciously.”)

Cynthia Cummins is a Partner at McGuire Real Estate. For info on San Francisco property visit http://CynthiaCummins.com. This post also appeared on the McGuire.com blog.

Happy 2021!!!

Where do you want to be in 2021?

“Wait,” you may say, “We just got to 2016, Cynthia!”

Yet when you’re looking back to today from 2021, you’ll be glad you made a five-year plan.

“Ugh,” you think, “that’ll take a lot of effort and I have plenty of stuff to do already.”

How about if it’s easy? What if you could pinpoint the highlights of a five-year plan in only five minutes? Want to try?

 You’ll need a clock or timer and a way to record a few things in writing.

First, sit down and take one minute to tune into your breathing. Scan your body from head to toe, feel your weight in your chair and notice the sense of calm that arises.

Spend the next minute imagining how you want to feel in 2021. Scan your body again. Notice your jaw, your chest, your hands, your abdomen. What is the predominant feeling?

Then, answer these three prompts, taking one minute to write your reply to each. Write down the first things that pop into your mind, whether they make sense or not.

  1. It’s 2021 and every time I enter the front door, my home feels like _______________________________.
  2. It’s 2021 and when I wake each morning (or go to sleep each night) I _____________________________.
  3. It’s 2021 and I am so grateful that, five years ago, I chose to _________________________.

Sometimes, we are surprised by the answers this exercise can provoke. Sometimes, it merely confirms what we already know.

Whatever surfaces, I can help you translate it into a tangible plan. In a one-hour consultation, we can tease out your wishes and priorities, then create a detailed map and timeline for how to answer your questions and achieve your goals.

or 415.713.8008. We’ll have tea.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.