Tag Archives: staging

What I Noticed This Week on Broker’s Tour, Besides Properties and Prices

Sometimes it’s the details of the staging that catch my eye. That was the case this week on broker’s tour. Lots of pretty fabrics, surfaces and art. For example:

Pretty pink patterns:

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Textures:

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More pleasing-to-the-eye stuff:

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Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

10 Things Smart Buyers Look For in a Home

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If you’re listing your home for sale, keep this list in mind. When I’m representing buyers, I’m always on the lookout for a “run-don’t-walk” property which…

  1. Is vacant and unstaged.
  2. Does not have a dedicated website.
  3. Is listed by an out-of-town broker.
  4. Has one grainy photo on MLS (or no photo).
  5. Doesn’t appear on MLS at all.
  6. Is shown on lockbox.
  7. Is asking $50,000 more than the most recent comparable.
  8. Isn’t listed on broker’s tour.
  9. Advertises “offers as they come.”
  10. Smells like a cat has been peeing on the carpet over in the corner.

Such a dream-come-true property is hard to find, but the search is well worth it.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

Buddha, Come Back

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I’ve noticed a significant decrease in the number of Buddhas being used in staging San Francisco properties for sale.

Did we grow tired of the Buddha home decor fad? With likenesses sprouting on mantelpieces like oxalis in sidewalk cracks?

Or does their sudden scarcity signify a market in which listing agents and sellers have become thoughtless and, sometimes, downright cruel? I’m just asking.

Meanwhile, I’m away to Tassajara Zen Mountain Center for a mindfulness retreat and I won’t be posting for a few days.

 

 

Amorphous solid (non-crystalline) blah ba de blah

My theme for this Tuesday’s tour is GLASS. I saw lots and lots of it this week. Vases, bowls, sculptures, dishes — all used for staging.

According to Wikipedia, GLASS is “an amorphous solid (non-crystalline) material that exhibits a glass transition, which is the reversible transition in amorphous materials (or in amorphous regions within semicrystalline materials) from a hard and relatively brittle state into a molten or rubber-like state.”

(Easy for YOU to say, Wikipedia.)

I just thought all the glass was pretty. I took photos with my vintage Samsung Galaxy phone, then put them through Waterlogue. These images are the result.

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Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

 

 

 

Hot on Tuesday Tour: “Same As It Ever Was”

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And you may find yourself in a beautiful house with a beautiful wife

And you may ask yourself, ‘Well, how did I get here?’

from Once in a Lifetime by Talking Heads

“Same As It Ever Was” is just one work on display (and available for purchase) at 2222 15th Street, a delightful “secret garden” condo that shows like a veritable art gallery, thanks to an abundance of natural light and smart staging. Represented by Lance Fulford at Alain Pinel, the spacious one bedroom is listed for $699,000.

Check out the condo’s website for more information (and better photos than mine). Or contact me to schedule a showing.

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Hot on Tuesday Tour: Lilacs and Glass

Usually it’s orchids, or budding twigs, or ficus trees: Plants that beautify a home but don’t require a lot of water or maintenance.  Yesterday these drying lilacs caught my eye at a property in Laurel Heights. If I knew who the stager was, I’d give him or her credit.

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Then, a little later, at Dona Crowder’s beguiling Queen Anne on Masonic, I stopped in my tracks to admire this stained glass window. My wimpy cell phone camera doesn’t do it justice so check out the website here — though, trust me, this is one of those houses you must see in person. (I’d be happy to arrange a showing!) Up close and personal, the beautifully preserved wood in the (truly) light-filled home is warm and sweet as honey.

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And while I’m on the subject of things stopping me in my tracks, check out this closeup of the granite atop one of the bathroom vanities at a 53 Wilder condo in Glen Park. It put me in mind of the river stones in the South Holston back home in Appalachia. Neutrals are all very nice, but it’s fun to see something with a little life in it for a change.

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Finally — don’t judge me too harshly — I noticed that my outfit for tour day “matched” the decor at Travis Pacoe’s and Ron Abta’s listing on Eureka. So I snapped a selfie in the big master mirror. Not too bad!

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Real Estate Concierge: Clap On! On! On!

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At Real Estate School, the first thing they teach wannabe Realtors is how to locate and switch on every available light in a house.

I’m not joking.

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Okay. I’m joking. In order to make a point: The time to conserve energy by turning off household lights is not when you’re selling your house.

It’s taken me many years to get comfortable with that notion – years during which I stood twitching with my hand poised atop a dimmer knob, trying to silence my father’s voice booming inside my head, “Don’t go turning on every light in the house, young lady!”

A buyer’s first impressions – especially subconscious ones gleaned through the senses – are critical. No surprise that last night’s Eau de Salmon can put the kibosh on a sale, but so can a burned-out light bulb.

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Before marketing a house, do a brightness inventory. Change out puny fixtures. Maximize the wattage in beefier lights. Place torchiere floor lamps in dark corners, and accent lamps on tables.

Let every light shine, and then some!

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Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hot on Tuesday Tour: Suspend Shoes-Off Rule When Selling

I slip into slippers whenever I’m home, and I respect the aesthetic choice to remove shoes (or not) in a house. However, when it comes to marketing real estate, wise sellers suspend their shoes-off policy. These two photos demonstrate why:

Check out the first impression created by the pile of shoe covers and the paper bag in this entry.

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Nobody with a shred of vanity wants to a) take off her boots while touring or b) walk around wearing these clown poofs.

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Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

Value Added: Vacant Equals Vapid

It’s simple: Vacant homes sell for less. Rooms appear to be smaller, and the house feels cold and unwelcoming. Exceptions to this rule are far and few between, and an agent who says otherwise isn’t serving your best interests. These two photos tell the story.

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Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

 

Hot on Tuesday Tour: Creative Touch

I dig the retro sewing machine. It takes me right back to 1967 or thereabouts. Set on a narrow table in a Richmond district house, it’s part of a crafts tableau that brings some life to an otherwise drab ground-floor space.

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I got a “C” in home economics (yes, I’m that old). And I take my sewing repairs to Miss Sally’s on 20th Street. But even I know you’d never jam that folded up fabric under the pressure foot or set that pincushion there.

Still, I give the stager Three Buddha Busts for switching (or shall I say “stitching”?) it up.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.