The Olfactory Factor

Staging is for ALL the senses. Quote me: “If you can smell it, you can’t sell it.” And this includes “positive” odors because the human olfactory system is so strongly tied to¬†emotional reactions.

You might assume that the odor of freshly baked cookies evokes a “smells-like-home-so-show-me-where-to-sign” response in buyers. But your cash-toting¬†multi-millionaire millennial may, in fact, have an aversion to cinnamon or vanilla or any of Mrs. Meyer’s nasal-raiding fragrances. Better to keep it clean and neutral.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.