I’ve been doing this a long time.
Back in 1987 as a new agent, I tried to divine the secrets of successful Realtors. I spied on them during brokers’ tour as they double parked their cars, air-kissed one another hello, threw their business cards into a pile in the entry hall.
But I found there are no guaranteed paths to success. Perseverance is helpful. Luck is a gift. A willingness to step high or stoop low comes in handy.
We so-called Top Producers have all had the pleasure of calling buyers to congratulate them on “winning” a house. We’ve also wrenched our fair share of sandwich signs out of the trunks of our cars in the pouring rain.
Our satisfied clients have cried, and thanked us, and called us “friend,” “miracle worker,” “genius.” More naive customers have judged us unfairly, assuming (without actually knowing us) that we’re selfish, rich and/or crooked.
Over 27 years the face of the city has changed dramatically. So has the way we do business.
Once upon a time we escorted our buyers to dozens of properties. Now we text, email or tweet website links.
Once we spoke with our buyers several times a day. Now we rarely communicate voice to voice.
Once we wrote offers on carbon paper on the hoods of our cars. Now even signatures are handled electronically.
I’m embarrassed to confess that when fax machines were new, I stood up at a weekly sales meeting and argued against acquiring one for the office. “Isn’t it better to sign and deliver papers in person?” I inquired of my colleagues.
Flash forward to the present and I’ve recently completed two entirely “virtual” transactions. My clients were very happy with the result. As was I.
Yet I miss seeing folks face to face, buying them coffee, walking through houses together, literally holding their hands during negotiating and handing over keys at closing.
Like I said, I have been doing this a long time and the only constant is change.
Another version of this entry first appeared on my Mcguire.com blog in 2012. Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.