The nose knows its way home in San Francisco

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“Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.” ~ Diane Ackerman

Real estate staging puts the emphasis on the visual. Because it’s a critical part of online marketing. Quality photos make for a quality listing.

But when it comes to in-person viewing, the other senses come into play –particularly the sense of smell. Before you reach for the potpourri or the Febreeze, watch this video about staging for smell.

To learn more watch the full video click on the picture.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.

“Must Haves” You Might Not Need

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Guess what? There are some things on your “must have” list that aren’t must-haves.

You don’t need a dishwasher. Seriously, some of the your most productive and creative ideas can arise while doing the dishes (or taking a shower – what is it about water and creativity?). I’ve lived without a dishwasher for 7 years and I don’t miss it. In the time it takes to rinse and load, you can wash the dishes by hand.

You don’t need a garage. Because you don’t need a car! At least not in San Francisco. You can walk, use public transportation, take advantage of Uber or Lyft, call a taxicab, use a car-share service for the occasional errand, rent a vehicle for that out-of-town weekend, ride a bicycle, drive a scooter, or arrange carpools. All of which costs less than a vehicle and its upkeep, and much less than the additional funds needed to purchase a house with parking vs. without parking. (Even with a job that requires regular use of a car at all hours of the day and night, I’ve survived without a garage. And I live just a half block from Dolores Park – epicenter of one of the worst neighborhoods for street parking EVER.)

You don’t need a wood-burning fireplace. Some big candles and a faux mantelpiece substitute very nicely and you won’t be filling the air with Presto-log exhaust or smoke.

You don’t need an en suite bathroom. You can accomplish everything you need to accomplish in a bathroom located in a hallway. Put a lock on the door if privacy is a concern.

You don’t need private outdoor space. Have you seen the condition in which most outdoor-space owners keep their outdoor space? We’re talking dry grass, wilted and rambling plants, bicycle storage, layers of city soot, moldy mushy lemons, dead plastic toys, cigarette butts from that party last February. Note the numerous, well-maintained and inviting public spaces in San Francisco.

You don’t need a remodeled kitchen. Fabulous food can be prepped on a cutting board on a two-foot-wide sink-side Formica countertop and cooked on an electric Kenmore stove that doesn’t vent to the exterior. If you want something grilled or odiferous, go to a restaurant. San Francisco has more eateries than any other city in the United States.

You don’t need to be in a top floor condo. I’ve lived on the top and on the bottom and, trust me, noise travels both ways. If you’re on top, you have an added responsibility to tread gently. Trying to avoid making unwanted noise can quickly become as annoying as hearing unwanted noise.

Naturally, there are exceptions. Maybe you’re a secret agent working on a top-secret project that’s vital to our nation’s security and, therefore, you must have a garage for Spymobile. Maybe you’re a Red Witch from Game of Thrones whose job requires that a wood-burning fire be available 24/7 for flame-reading what the Lord of Light has in mind. Maybe you’re Jacques Pepin and you can’t get your knife on over Formica.

But if you think it through, many of your must-haves can be eliminated. And “doing without” can be refreshing and freeing. In a city where real estate always involves compromise, cutting down on required features makes all the difference.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.

Sentimental but Useless? Snap a Photo!

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Stuff gets in our way. As I’ve said before (and will probably say again), it’s our belongings that most often entrap us and prevent us from moving smoothly and happily through the stages of our lives.

I can’t tell you how many times I’ve heard these remarks:

  • We can’t downsize because there’s no place to put all our stuff.
  • We can’t entertain because our dining room is cluttered with our stuff.
  • We can’t sell because I need to first find time to go through all my stuff.
  • We can’t move because my spouse can’t let go of all her/his stuff.

With very few exceptions, most would-be home sellers are trapped by the possessions they’ve accumulated over time. Decluttering is difficult enough, but it’s especially challenging when it comes to sentimental items: Children’s art, hand-me-down quilts, pottery hand-thrown by a beloved uncle, glasses from 20 years of Napa Valley wine tastings, bongo drums purchased for the 5-year-old kid who’s now 38, half-crumbled dough ornaments from Christmas 1994.

Luckily, items with “meaning” (but no present-day value or practical use) can be easily disposed of IF you follow this advice, gleaned from a Real Simple article: Tear down the museum!

If it’s out of sight and out of mind on a regular basis – tucked into a box in the basement or stacked in a corner of the garage – you should sell it, give it away, recycle it, or throw it in the trash. But, first, snap a picture of it.

The very act of taking a picture creates a small ritual for saying goodbye and thanking the object for its service or existence. Plus you can promise yourself that you’ll always have a digital record of the red bunny rabbit that Billy drew on the back of a Pasta Pomodoro menu in 3rd grade.

Not that you’ll ever look at the photo EVER again. It’ll simply allow you to LET GO.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.  This article was re-posted at McGuire.com.

You Need an Agent

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Finding a house is the easiest part of buying in San Francisco. Winning it and getting through escrow are much more challenging.

It’s a competitive marketplace for buyers, and those who get the keys to their dream home have the support of a topnotch team. Your team captain and primary ally is your real estate agent.

Always, always, always begin by shopping for your agent, not for your house.

To learn more watch the full video click on the picture.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Happy Couples Decide Together

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Let’s call them Jane and Jean. They’ve been looking for an Ingleside home for three months and one has appeared that meets all their criteria.

There’s just one teensy-weensy problem: The 24-hour liquor store located down the block. In separate conversations with each of them about whether or not the store impacts their feelings about the house, I hear them say the same thing:

“As long as she’s happy with it, I’m good.”

It’s a noble sentiment, but not a wise approach to buying a home. (Nor a sustainable one for long-term health of a relationship.) Without delving deeply into the psychological dynamics of coupledom, let’s just say that Jane and Jean need to tell each other what they do and don’t like about the house.

It would be wise for each of them to say aloud or write down the pros and cons, then compare lists actively. That way Jean and Jane can feel empowered about their decision.

They can be happy together about the purchase. Or they can eliminate the house together. But they’ll have made a conscious decision together, without either partner adapting the sort of passive role that can spell trouble later.

As when five months hence Jane says to Jean, “You should have guessed I’d be miserable about that darn liquor store…”

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.

What Stagers Wish You Knew

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Staging may be the single most vital investment homeowners can make in the successful sale of their home. Akin to hiring a Fairy Godmother to transform a mushroom into a mansion, staging – done well – is miraculous.

Yet it’s often misunderstood and underappreciated. That’s why this post (my second installment of a regular featured called “What They Wish You Knew”) focuses on stagers.

Here are seven “good-to-knows” regarding home staging:

Resist the urge to become an instant expert in interior design while your home is being staged. Thinking you know best what should and shouldn’t go in a staged room is sort of like telling your dentist how to extract a tooth. Some things are better left to the expert.

Asking the stager to “work with” your things or some of your things won’t save money and the result (with few exceptions) won’t be as alluring. Your stager conjures a fresh, unique vision for your property and your old possessions tend to just gum up the flow. Plus, any savings from keeping stuff in place will be offset by the cost and effort of moving twice or thrice.

Remember that stagers are not designing the space to appeal to your taste. The whole idea is that you are selling and moving. So just because you don’t like that particular table doesn’t mean it should be swapped out. The point is to appeal to buyers. And stager are the professionals who understand what “sells” a home in today’s market.

Nobody – not you and not even most agents – can imagine a space better than it can be staged.

If a stager suggests that you do any of these half dozen possibly painful (and seemingly unnecessary) things, don’t resist: 1) Refinish or re-carpet entry stairs. 2) Paint kitchen cabinets. 3) Refinish floors. 4) Paint walls. 5) Get new appliances. 6) Clean up the garden. Don’t think of it as “wasting” money on something you didn’t get to enjoy. Think of it as being clever and getting a high ROI on your cleverness.

Stagers care. They put their hearts into the choice of items for your home. It’s not just a bunch of stuff. As one of my favorite pros told me, “I have a deep, personal attachment to each and every accessory in my design collection. I remember where each piece came from. So when anything – even the cheapest candle holder from Ross or a napkin ring from Goodwill – breaks or gets lost or stolen, it hurts.”

Stagers are some of the best designers and interior decorators in the business. I hear a variation on this all the time: “Wow. Everything looks great. I should have had the stager in when I first bought my house.” To which I reply, “Yes. What a great idea! How about you give her/him a call – right now – about your new place?”

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Dulce Domum

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Think “luxury” and the adjectives that arise are ones like “prestigious,” “opulent,” “expensive,” or “unique.”

But how about the deliciously plain and oft-neglected word “understated?”

It’s delightful to step into a grand, architecturally significant loft from a funky freight elevator. Or to drive up to a lavish estate via a gravel drive secured by a humble wooden gate. The surprise only heightens one’s sense of prosperity and good fortune.

A prime example of such restrained sensibility is 1050 Filbert Street, currently for sale in San Francisco. Located on the east slope of Russian Hill, it consists of a main house and separate guest quarters. All that’s evident from the street is a boxy two-car garage. The casual observer might say, “Meh.”

But behind its ordinary entry door and down a flight of simple stairs is an elegant oasis – one that’s been thoughtfully remodeled and reimagined for a luxurious yet understated lifestyle. Its muted design is key to its charm and value.

It reminds me of an episode from the book The Wind in the Willows (a children’s classic focused on a group of woodland critters whose genteel lifestyles feature some fabulous real estate): Mole and Rat are lost in The Wild Wood and stumble upon “a solid-looking little door” belonging to Mr. Badger’s house “in the side of what had seemed to be a snow-bank.”

Badger invites his unexpected visitors in for supper and ushers them “down a long, gloomy, and, to tell the truth, decidedly shabby passage, into a sort of a central hall” which leads to “a large firelit kitchen,” which author Kenneth Grahame describes in such delightful detail that it makes me wish I knew Badger myself:

The floor was well-worn red brick, and on the wide hearth burned a fire of logs, between two attractive chimney corners tucked away…Rows of spotless plates winked from the shelves of the dresser at the far end of the room, and from the rafters overhead hung hams, bundles of dried herbs, nets of onions, and baskets of eggs. It seemed a place where heroes could fitly feast after victory, where weary harvesters could line up in scores along the table and keep their Harvest Home with mirth and song, or where two or three friends of simple tastes could sit about as they pleased…in comfort and contentment. The ruddy brick floor smiled up at the smoky ceiling; the oaken settles, shiny with long wear, exchanged cheerful glances with each other; plates on the dresser grinned at pots on the shelf, and the merry firelight flickered and played over everything without distinction.

It’s the sort of kitchen you’d see in an Architectural Digest spread about an English country house. The restored cabinets date back to the 18th Century. A dishwasher has only recently been installed. Baskets hang by the door so the cook can gather vegetables from the kitchen garden. A well-worn table serves as additional counter space and for casual dining.

There’s nothing new or bespoke. The architect’s name is lost. But the understated estate is the very essence of luxury. It offers comfort and solace. It pleases the senses. It welcomes and delights friends. And it frames and supports a meaningful life.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Ain’t It Funny How Time Slips Away?

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I live at the border of the Liberty Hill Historic district, just a two-minute huff away from the golden fire hydrant that quelched the fire that ravaged the Mission district after San Francisco’s Great Earthquake. My house sits on 20th Street and is a curious-looking late-Victorian cottage that is a close relative of what’s termed an “earthquake shack.”

It was built in 1906 or 1907 on a lot made vacant when firefighters and volunteers dynamited (or let burn) the structures on the north side of the street as a fire break. Rescued from destruction by that intervention and by the famous golden fire hydrant at 20th and Church, the stately homes on the opposite side of my street are intact. Almost daily, groups of people gather with their tour guides to gawk at those handsome facades.

In the middle of an ordinary day, I’m sometimes halted in my tracks by the realization that those Victorians have stood there for 125 years. They practically loom over pedestrians, like members of a jury. Observing, listening, judging. Positioned on an upslope, their fronts are like somber, vigilant faces.

They watched silently after the quake as the Mission rose from the heap of ashes strewn from 20th Street to Market. They stood by as the train tracks on the block were ripped out and – later – new sewer mains planted and utility poles erected (and, more recently, buried). They’ve outlasted the graves that once filled Dolores Park and were relocated to Colma.

They repeatedly see the street repaved and its sidewalk squares torn out and re-poured. They watch as a recurring sinkhole on the west end of the block caves in every five years or so. They’ve had garages dug beneath their foundations, and the natural springs on their lots funneled into drainage systems.

They’ve endured as San Francisco soldiers marched off to at least six wars. They’ve surveyed crowds of people thronging toward Mission Street or Market Street to protest for women’s suffrage, civil rights and gay rights.

The women who’ve slept in their bedrooms have worn corsets and bustles, or miniskirts, or all-leather ensembles and multiple piercings. People from all over the globe have called them “home.” Recently, children have grown to adulthood in their rooms, but can’t leave because they can’t afford a place of their own.

Sometimes at twilight, if I squint my eyes just right, I can imagine all the houses are brand new. It’s the 1890s. There are no cars. There are no hipsters toting 12-packs of PBR to Dolores Park. There are no skateboarders bombing the hill. The Great Earthquake is still 15 years away and the California Gold Rush is not so far in the past.

We think we have all the time in the world, but San Francisco’s present is rapidly becoming its history. Everything – including the venerable Victorians on my block – will eventually fade away.

So, let’s celebrate our beautiful city right now. Call me and I’ll meet you today at the Golden Fire Hydrant to enjoy the view of the skyline. Tomorrow it’ll be forever changed.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com. This article was re-posted at McGuire.com.

Help Your Realtor Keep It Real

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Things get personal with residential real estate. They get intimate. No wonder, since “home” is where you live, eat, sleep and do all the other things that humans do.

This is why good agents become their clients’ familiar friends. A close relationship – if client and agent are lucky – inevitably develops. It’s one of the most rewarding aspects of my practice.

Yet there’s a downside. In interacting with people we love, it’s a challenge to remain honest. We align ourselves with our friends’ wishes and dreams, and pretty soon objectivity and candor go flying out the nano windows.

Example: Betty and Bob’s condo has it all. A panoramic bay view, 3 bedrooms, 2.5 baths, 2-car parking, a remodeled kitchen and a private deck. 75 prospective buyers have visited the house over three weeks of marketing. Nobody has made an offer.

Betty is now reviewing all marketing materials. She asks their agent, Joan, to change the order of the photos on the website. She suggests that Joan should highlight the fact that there’s a garbage chute in the hall: “We have just LOVED having that trash chute,” she says, in all sincerity, “I don’t think people appreciate how convenient it is not to have to walk the garbage downstairs.”

Okay. The truth is that spotlighting the garbage chute’s presence won’t make one iota of a difference, and the photo sequence on the website is inconsequential. 75 buyers were drawn to see the property. The problem is simple: The price is too high.

But Joan, who has guided Betty and Bob through property preparation and staging over the course of several months, has begun to see the house through Betty’s and Bob’s lenses. As her clients’ perception of the value of the condo has risen – in proportion to the amount of effort and thought expended on readying it for sale – so has Joan’s opinion of value.

Joan belatedly realizes they’ve set the price too high by $100,000. Yet she hesitates to share this sobering truth. She doesn’t want to upset Betty and Bob because she cares about them, and she knows this will upset them.

Smart clients can help their agents avoid this trap by explicitly inviting the truth they don’t want to hear.

It’s sort of like parenting. You ask your teenager to be honest about how that bag of weed ended up in the glove box of the Prius. You promise him or her that – as long as he or she is truthful – you won’t get upset. Once the air is cleared, next steps can be calmly and coolly identified.

So, prudent buyer, be sure to ask for blunt answers to questions like these:

  • Is it wishful thinking to hold out for 3 bedrooms at this price in this neighborhood?
  • What offering price would make you feel 98% confident about our chances of winning?
  • Are there terms in this offer we should eliminate in order to be more competitive?
  • Is my lender up to the challenge of this market?
  • How have other buyers solved this issue/overcome this difficulty?
  • Am I sabotaging myself in any way?

Savvy sellers, request frank responses to questions like these:

  •  Do we need to follow the stager’s recommendation that we remove the carpet and refinish the hardwood underneath the entry stairs?
  • Is this listing price one that will evoke a “run-don’t-walk” response from buyers?
  • Are there enhancements we’ve refused to consider that you think would bring us a great return on investment?
  • What are our blindspots where our home is concerned?
  • If you could wave a magic wand and change one thing about our approach to selling the house, what would it be?
  • For which selling-related tasks (purging, organizing, painting, etc.) should we get professional help rather than trying to DIY?

Buying or selling a home is a process that unfolds differently in every situation. But the relationship between agent and client is the key to every successful transaction.

Show your agent that you, too, are invested in the relationship. Let them know you’ll love ‘em even if the truth hurts. Then, listen carefully and keep an open mind.

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.

Real Estate Poetry: Shall I Compare Thee To A Beehive?

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A regular participant in my writing workshops recently introduced me to the “Country House Poem.” Something I knew nothing about!

According to Wikipedia, it’s a poem in which “the author compliments a wealthy patron or a friend through a description of his country house.” Popular in early 17th century England, there are numerous examples of them.

Here’s an excerpt from a 1568 poem by Geoffrey Whitney that compares Combermere Abbey to a beehive:

There, fertile fields, there, meadows large extend;

There, store of grain with water and with wood.

And in this place, your golden time you spend,

Unto your praise, and to your country’s good

This is the hive, your tenants are the bees –

And in the same, have places by degrees.

Perhaps I should bring back the Country House Poem – or a variation of it. I could write a tome for each of my clients after close of escrow. Or I could write silly real estate poetry for my own entertainment, with verses like these:

For the (relatively) inexpensive tenant-occupied, fixer 2-units in SOMA that sold on an alley block around the corner from a popular rave venue:

Though urine soaked with walls grafitti’d

And rents so low one can’t be greedy

This home in progress path is planted

N’er take low-cost square feet for granted!

Or for the $2,250,000 2-bedroom 1500 sq. ft. top-floor condo overlooking Dolores Park:

Where else can you spend fifteen hundred a foot

With roof rights on which a nice deck could be put

For watching the revelers in Dolores Park

And hearing them long, long, long after it’s dark?

And don’t forget the Outer Parkside surf shack that broke the one-million-dollar ceiling on a 40-something avenue:

Tsunami, liquefaction and dam inundation

Might give you a moment of slight hesitation

But Ocean Beach beckons to you and your dog

Especially on rare days without any fog

Clearly, I have some serious work to do if I’m going to revive this art form!

Cynthia Cummins is a Top Producer and Partner at McGuire. For info on SF real estate visit http://CynthiaCummins.com.This article was re-posted at McGuire.com.